Magdalena Malaczyńska – Indigo Nails CEO & Founder interview
Effect born of dreams
How did you come up with the idea of Indigo?
Once upon a time two people just decided to create the biggest cosmetic brand in the world. Trying to reach this goal is an amazing adventure which became really a way of life. Not only for our company owners, but also for thousands and thousands of people who contributed the to Indigo Team.
What influenced such dynamic growth of your company?
International partnership. From the beginning we have put emphasis on developing our foreign distribution. In our first year we emerged in five countries. Nowadays Indigo is present in lots of countries in Europe, five Australia states, Canada and South Africa.
The second most important point of the development is perfectly trained instructors. There are 60 distribution and training centres – only in Poland! Our instructors keep on winning awards at prestigious competitions in Poland, Europe, USA and Australia. Our latest performances are six gold medals in the highest category in Las Vegas and 18 medals in Sydney.
Are there any trends in your industry?
Actually, Indigo keeps on creating trends! We promoted Efekt Syrenki, MetalManix - which are already available in most of our European salons. Plus, we developed protein base, so every woman can enjoy having natural, strong nails. Along with Natalia Siwiec we are creating hybrid lacquers collections – and these are being worn by milions of women all around the world.
What should we expect from the autumn Gel Polish by Natalia Siwiec collection?
Suberb colors and great pigmentation.
How is Indigo going to suprise us in the future?
Currently we have been working on our spring/summer 2018 strategy, but sadly I cannot give any details just yet. But honestly – it is gonna be on fire!
„Trying to reach our goals is an amazing adventure which became really way of life. Not only for our company owners, but also for thousands of people contributed to Indigo Team”